design
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design *
Strategic and engaging visual content for social media, branding, and campaigns. Emphasis on clarity, composition, and audience impact across digital platforms.
social media
branding / identity
I had the opportunity to design the logo for VitalSurg — a surgical training initiative by UBC’s Global Surgery Lab and Médecins Sans Frontières (MSF). Inspired by the program’s life-saving mission, I created a red blood bag symbol to represent urgency, care, and critical surgical support in underserved regions like South Sudan.
The design process was rooted in research, empathy, and a focus on creating a bold, universally understood visual that reflects the gravity and hope behind the program.
